The challenge
Communication can make or break a team
Communication can make or break a team. Electrolux Group was seeking an effective way to spread the news about an important company change, and at the same time, reassure employees of the long-term benefits for the business, while being sensitive to any concerns they may have had.
Our creative process
Engaging, professional, simple
We collaborated with the Electrolux Group team to create a storyboard that resonated with employees, by combining the key information with real-life scenarios.
The visuals incorporated the new Electrolux Group logo and colour palette, with a simple style that was professional and engaging. We also created characters to represent the Electrolux Group team, making it easier for employees to imagine themselves in the scenario being presented.
![](https://harleys.agency/wp-content/uploads/2023/06/work-electrolux-article_body-003.png)
![](https://harleys.agency/wp-content/uploads/work-electrolux-article_body-006.png)
The outcome and impact
Communicate efficiently and effectively
The key information was front and centre in the animated video but was displayed in a way that was reassuring and let employees know what to expect in an easily understandable format. Electrolux Group was able to communicate the change to the team efficiently and effectively.
![](https://harleys.agency/wp-content/uploads/work-electrolux-article_body-004.png)