The case against corruption

Ericsson

The case against corruption

Ericsson

Story development

Scriptwriting

Art direction

Filming and editing

Internal comms

As a leading telecoms giant, operating in 180 countries with over 100,000 employees, Ericsson decided to reinforce its zero-tolerance policy when it comes to corruption and bribery through a refreshed, rejuvenated compliance training programme. We pitched an idea that would transform the way the training was delivered, by using a dramatic, narrative-led film.

We carefully crafted a script that tied the various compliance topics together, structured around a compliance interview in a similar style to a crime drama – with much of the action unfolding through flashbacks to an eventful business trip.

By presenting a series of difficult workplace situations, in which the right path isn’t always clear, the film underpins the need for compliance training and signposts where employees should turn if they need some guidance or have concerns.

Diverse casting
Following extensive discussions with the diversity team, a cast was assembled that represented Ericsson’s global workforce. We also took steps to represent women and people of colour in senior roles, to support the team’s work in encouraging diversity in leadership.

Shooting safely
Filming during the pandemic raised some pretty unprecedented challenges – we followed strict measures to ensure our team were all safe on set, even replacing a whole crew after the Art Director felt unwell. This changeover had to happen within days so that filming could continue on schedule – not an easy task, but we managed to pull it through and deliver on time.

Casting
BTS

Delivering results
The video had a great reception within Ericsson, breaking the record for most completions within 24 hours. By cutting the training time almost in half with its efficiency, the new course represented an impressive saving of nearly 50,000 working hours across the company.

The cinematic style and engaging plot structure contributed to a polished film that struck the right balance between content and narrative, to deliver efficient, memorable training.

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Don’t just take our word for it – the film earned the top prize in its category at the Hermes Creative Awards and won both gold and silver trophies at the Internal Communications and Engagement Awards too, for ‘Best use of storytelling’ and ‘Best use of film and animation’.

Harleys awards

If you’re looking to create an impactful, story-led film to level up your employee training, then get in touch.