A multipurpose asset


A multipurpose asset


Interactive infographic

2D animation

Content creation

3D modelling

Saab – a leading Swedish aerospace and defence company – wanted an interactive infographic to showcase its Deployable Aircraft Maintenance (DAM) facility. The plan was to launch the infographic at Farnborough International Airshow, which was just three weeks away.

Starting with moodboards and deep visual layouts, we created a design in line with Saab’s visual identity that was eye-catching and intriguing to ensure the infographic would stand out from the crowds at the event.

SAAB DAM Concepts

The capabilities of the DAM facilities were outlined in the infographic copy and reinforced through a highly user-friendly interface. With a dedicated webpage and 2D animations, the infographic offered an engaging way to help users visualise the facility and explore its key features, with the option to click on hotspots to dive deeper into their topics of interest.

Saab DAM Long sheltering
Saab DAM Container

360-degree interactivity

The completed infographic was successfully launched at Farnborough International Airshow as part of the exciting Saab Experience showroom to effectively showcase the DAM facility. Following the launch, we also created supporting materials to further promote the facility, including an interactive 3D model that was posted on Facebook as a 360-degree model where users could zoom, pinch and explore the solution from their device.

Saab DAM Socials