Making a splash

Palm

Making a splash

Palm

Website design

Website development

Front and back-end UX

Custom module

When global water sports gear provider Palm wanted their website to better showcase their products and be easier to use for both staff and customers, we dived in head first and created a bespoke solution that makes adding new products a breeze.

The website needed to serve the two user groups better, through user-friendly CMS, attractive design and a more intuitive navigation. Customers can now navigate Palm’s extensive product list with ease and find what they’re looking for with the help of new search and filter functionalities, including the ability to view a gallery of images, zoom in for greater detail, watch videos and compare related products. As a result, more customers are now taking to the water with the right gear for them.

Effortless management

While the new design and website structure simplified the shopping experience for Palm’s customers, it was the custom solution beneath the surface that made the largest impact on the company’s staff. With around 400 products in two languages managing the old site was time-consuming, so we chose to build a custom module in Drupal that allows Palm to simply upload a product database containing product information and image references. The site then automatically generates the pages required for the new products, ready to go live at the click of a button. Now, managing the ecommerce website is effortless.