Doing the right thing
Nammo
Doing the right thing
Nammo
Creating a launch campaign
The core message selected was ‘Do the right thing’, while the chosen visual approach was clean and more text-led, allowing the reader to focus in on the information. The identity mark took the form of a simple check mark with accompanying ‘Do the right thing’ text, reinforcing this key message.
With the visual and message direction agreed, we rolled out this approach across all materials – including a business card-sized handout with each country’s specific contact details and a blank space for employees to write down their unique reference number – as well as a pre-launch presentation for the management team.
We also produced a series of animated GIFs and social media messages for Nammo’s internal communications channel. Continuing the visual approach of the printed materials, each GIF focused on a different key aspect of the campaign: an overall introduction to SpeakUp and the correct reporting procedure, how to leave a phone message, and how to leave a web message.
Taking it global
Once the English language versions of the materials were finalised, they were translated into multiple other languages – Finnish, French, German, Norwegian, Spanish and Swedish – for rollout across Nammo’s markets.
The project was a great opportunity to explore creative options and push the Nammo brand with a striking messaging and visual concept across multiple languages, while clearly retaining the importance of the subject matter.
“The SpeakUp campaign will ensure Nammo achieves our core goal of encouraging open communication and transparency.” – Sissel Solum, Senior Vice President Compliance